Not In Your Budget? Change Your Budget!

My friend Gene knows a thing or two about business. While still in his twenties, he created a brand you probably know well (especially if you have kids), took it over $100 million as president, and handed the keys to his backer.

Then he did it again. President. Past $100M. Done.

Then he did it again.

Now, Gene is an author and professor emeritus living by the beach here in Naples part of the year and at Lake Tahoe the rest.

So when you read this, I want you to understand, it isn't coming from me. I may have enjoyed some measure of success along the way in my career, but I've yet to match what Gene can do in his sleep.

Ready? This is Gene's advice to business leaders looking to get stuff done:

"If it isn't in the budget and it will help you make more money, change the budget!"

I know that's going to make an awful lot of professional manager-types uncomfortable. But I hope you'll give it some thought. Compare your results with Gene's before you judge.