Wednesday, December 29, 2010

Think Outside the Pyramid

In an earlier post, I posed a question to my readers: How do we reconcile the seemingly inherent conflict between sales and marketing within an organization?

The replies were of the highest caliber, both in the comments section and in the tweets I received. They've helped me develop my thoughts further to solve this possibly intractable problem.

I'm not claiming to have a cure-all for the turf wars that plague just about every company out there. But I do have a suggestion, and it requires some "out-of-the-box" thinking - or as I prefer to call it in this case, "out-of-the-pyramid." The root of the problem, it seems to me, lies within the very nature of the corporate pyramid itself.

That's all I've got for you today. I just wanted to keep you thinking, and commenting, so that I can continue to develop my suggestion.

Please come back tomorrow for part 3 of this series. Or, subscribe to this blog, and the post will come to you.

0 comments:

Post a Comment