The writers of the following Wall Street Journal article have an important point.
Why a Loyal Customer Isn’t Always a Profitable One: http://tinyurl.com/kwl4nm
Still, I find this kind of thinking unsettling.
My suggestion is companies finding themselves with "unprofitable customers" should look into how to make it impossible for would-be customers to buy from them without that transaction profiting the company.
...Call me crazy.
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