How it's done

Good luck getting long-term profits with lackluster customer service.

You don't get that service on a consistent basis without a culture of service and success.

And in order for that culture to happen, leadership had better be committed to it as job #1.

I think you'll enjoy this article on Campbell Soup's culture - and profit - turnaround as much as I did. This is how it is done, my friends: http://tinyurl.com/n2daca

A teaser: "To win in the marketplace," CEO Douglas Conant has said, "we believe you must first win in the workplace. I'm obsessed with keeping employee engagement front and center and keeping up energy around it."