Best-kept secret in Naples!

In Florida this weekend? Drop whatever you had planned today and go to Johnny's Diner - even if you're in Miami, even if you're in Orlando, it's work the drive to Naples.

...Okay, so maybe I exaggerate, but Jane and I were delighted with the food, prices, cleanliness, and especially the service at this off-the-beaten-trail spot. How bout this for a bargain: $1.19 each for two plate-sized pancakes in the shape of Minnie Mouse's head, with whipped cream smiles and eyes and a strawberry nose? Our girls were blown away.

Johnny's is at 3584 Mercantile Ave, about a block east of Airport, just south of Golden Gate Parkway.

*****

This brings up a point I can't make often enough about Five-Star Customer Service: that it's best when it's least expected, and that any business can provide it.

We all expect to be pampered at the Four Seasons - hell, if you're paying $700 a night for a hotel room, it had better be "all that." And sure enough, they're reliably great. As long as someone else is paying, I love that chain.

But when you get Four Seasons service at a diner, car wash, discount print shop... Wow! It's shocking, unexpected - and it's the kind of thing that gets folks buzzing.

Jane and I are going to go out of our way to make sure our neighbors know all about Johnny's from now on, just as we have been doing with Chick Fil-A, Sunshine Ace Hardware, and VSM.net for almost three years now; just as we did up in Boston with Zoots dry cleaners and Roche Bros. supermarkets before we moved.

And I know I'm not alone in this. The couple two booths down from Indiana, just moved to Naples, were similarly impressed with their entire Johnny's experience, so there's two more people advocating this great little spot.

How many advocates does your business breed on a daily basis? Don't drop this ball. If your company doesn't inspire this kind of loyalty today, drop everything to fix that! It is your number one business priority.