For the past eight months or so, I've been collecting data and conducting interviews of leaders at companies that appear to be recessionproof - they are thriving in this economy, not because of the downturn, but despite it.
Here's one I just found today: Zamboni, the ice-rink-smoother-machine makers. You can bet your bottom dollar I'll be looking into this interesting company further before my study is done.
http://www.nytimes.com/2009/05/23/sports/hockey/23zamboni.html?_r=1&hp
Two preliminary secrets to their success in this tough time would appear to be their near-cornering of a tiny little niche, and their utter lack of ambition (or should I say greed?). They're about a $15 million company, just as they've been for years.
More on my study later.
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