McAfee Abuse

Shame on McAfee.

Several times daily, a pop-up window appears on my laptop from McAfee, advising me that my subscription has ended and I may be vulnerable to viruses.

I don't much need a warning from McAfee, mind you, as I've been using Norton for quite a while.
The McAfee window gives me two options. I can click "renew now" or "remind me later." There is no "remind me never" button to click.

I'm sure a more tech-literate person could make this pop-up disappear for good. But it's such a tiny little nuisance that I haven't bothered to ask a friend for the help.

Here's the thing, though. From McAfee's point of view, which is clearly very short-term, a certain number of past subscribers will re-up because of the convenience of this window.

From a customer service standpoint, from a long-term, business-building vantage, I ask you two questions:

First, is this subtle but insistent form of abuse any way to build a thriving base of loyal customers?

Second, how can anyone named McAfee be proud of their company, if they have to abuse people into remaining their customers?

The business world is chock full of short-term business practices. Short-term thinking will never get you long-term results.

I sought out Norton for my anti-virus needs after getting this pop-up window from McAfee for the first time. Yes, they drove me into the arms of their competition.

I wonder if their brilliant strategists have bothered to track how many former customers they have alienated with their petty abuse.